MIDLAND, MI — More than 60,000 visitors are expected to convene on Northwood University's campus in Midland this weekend, Friday through Sunday, Oct. 10-12, for the school's annual auto show.
The 51st annual Northwood University International Auto Show, North America's largest outdoor new car show, will feature more than 500 vehicles.
The free event at 4000 Whiting Drive takes place from noon to 6 p.m. Friday, 9 a.m. to 6 p.m. Saturday and 10 a.m. to 5 p.m. Sunday.
See a schedule of auto show events here.
The theme of this year's auto show is "Take The Wheel." Event organizers say this year's show is intended to demonstrate what the automotive industry can do for consumers.
Maserati will be showcasing its products, and guests will see models up close, according to a news release. Detroit-based Falcon Motor Sports is a new addition, giving guests an opportunity to see one of the nation's most exclusive performance vehicles, the release states.
The auto show also will feature several vehicles from the Lingenfelter Collection, which has a lineup of some of the world's most sought-after classic and contemporary cars.
Through its 50-year history, the auto show has featured exhibits from Ford, Chevrolet, Rolls-Royce and Ferrari. And it has attracted industry-leading speakers, including Carroll Shelby, the founder of Shelby America Inc., and Angus MacKenzie, editor-in-chief of Motor Trend Magazine.
During this year's auto show, J.D. Power and Associates is beta testing its new app designed to provide consumers a way to easily share opinions about their vehicles.
Unfamiliar with Northwood's campus? Get a map here.
Auto show guests will be able to download the new app to their iPhone or Android devices and use it to vote for their favorite displays as they walk the show.
The auto show is 100-percent student-run and financed through the support of alumni, friends, corporations and foundation.
Learn more about the Northwood University International Auto Show at blogs.northwood.edu/autoshow/about/.
— Heather Jordan covers business for MLive/The Saginaw News/The Bay City Times. She can be reached at 989-450-2652 or hjordan@mlive.com. For more business news, follow her on Twitter and Facebook.
Source : http://www.mlive.com/business/mid-michigan/index.ssf/2014/10/northwood_university_internati.html
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